Peachtree Labs

From the Lab

Just Add Water
Bruce Lee thought a lot about water. In fact, the phrase "Be Like Water" from his teachings and manuscripts has become almost synonymous with the legendary martial artist himself.
Navigating Your Small Business
Most people remember negative experiences more than positive ones.
Can I Have Your Attention?
Attention is a 2-way street with clear road signs:
Pack Light, Go Far
Think of the last time you went on a weekend trip. Did you pack a backpack or a roller bag?
Outcome > Process
During one of my recent morning workouts, I overheard a personal trainer talking to a prospective client about her services.
3 Ways to Rethink Help
Help is a fuzzy concept. Consider this for a second:
Happy Customers Make the Best Ads
Whether you're a solopreneur or a global enterprise, Customer Service is so much more than a single department.
Summon the Power of Sleep
Yes, today we're talking about sleep. A third of our lives. That block of unconsciousness that falls between work and more work.
Freedom On Your Terms
I was really looking forward to the Fall after a long Summer of unprecedented heat.
Start. Stop. Continue.
How often do you look at how things are going in your business? I mean, really look.
Marketing is King, Content is Queen
I've marketed a lot of things in my career:
Sick Days: What's Your Contingency?
When I succumb to a cold or get sidelined by an illness, I always feel as if it directly coincides with important projects that demand my most "dialed-in" self in order to complete.
In Defense of Networking: Relational >Transactional
It's been awhile since I graduated from B-School. Thankfully, great memories and valuable friendships remain.
AI Marketing Guidance for Small Businesses
I often find myself on the receiving end of shiny object syndrome.
Giving Thanks and Receiving Thanks
Times are heavy now, for a whole host of reasons.
Storytelling Is Your Ultimate Sales Tool
Back in 2006, Smith Magazine held an online contest.
When A Dog Spots A Squirrel
My friend and I were talking about shrinking attention spans the other day.
Is The 1% Improvement Rule Right for You in 2024?
Getting "1% better" each day is a bit of a fuzzy metric.
Stretch Zone Marketing for One-Person Businesses
This week I'll start with a simple question.
Meet Your Future Self a Year From Now
The quote above appeared several times in my feed this week.
New Year, New Month, New You!
Imagine that your job was one of only 32 in the entire world. 32 jobs total and you've got one of them.
Agile Marketing Insights for Small Businesses
What are the Core Values you chose to define your business?
Be the Player-Coach Your Business Needs
In a sport ruled by tall athletes, 11-time NBA basketball champion Bill Russell stood tallest.
Creativity Is Your Small Business Superpower
What was the most creative project or idea you launched last year to promote your business?
A Test That's Worth the Price
In the movie The Shawshank Redemption, Morgan Freeman's character (Red) was something of a tenured inmate.
Is Email Your Marketing MVP?
After earning his Masters at MIT, Ray Tomlinson was employed at BBN Technologies when he invented and sent the first email.
Just Add Water
Bruce Lee thought a lot about water. In fact, the phrase "Be Like Water" from his teachings and manuscripts has become almost synonymous with the legendary martial artist himself.
Navigating Your Small Business
Most people remember negative experiences more than positive ones.
Can I Have Your Attention?
Attention is a 2-way street with clear road signs:
Pack Light, Go Far
Think of the last time you went on a weekend trip. Did you pack a backpack or a roller bag?
Outcome > Process
During one of my recent morning workouts, I overheard a personal trainer talking to a prospective client about her services.
3 Ways to Rethink Help
Help is a fuzzy concept. Consider this for a second:
Happy Customers Make the Best Ads
Whether you're a solopreneur or a global enterprise, Customer Service is so much more than a single department.
Summon the Power of Sleep
Yes, today we're talking about sleep. A third of our lives. That block of unconsciousness that falls between work and more work.
Freedom On Your Terms
I was really looking forward to the Fall after a long Summer of unprecedented heat.
Start. Stop. Continue.
How often do you look at how things are going in your business? I mean, really look.
Marketing is King, Content is Queen
I've marketed a lot of things in my career:
Sick Days: What's Your Contingency?
When I succumb to a cold or get sidelined by an illness, I always feel as if it directly coincides with important projects that demand my most "dialed-in" self in order to complete.
In Defense of Networking: Relational >Transactional
It's been awhile since I graduated from B-School. Thankfully, great memories and valuable friendships remain.
AI Marketing Guidance for Small Businesses
I often find myself on the receiving end of shiny object syndrome.
Giving Thanks and Receiving Thanks
Times are heavy now, for a whole host of reasons.
Storytelling Is Your Ultimate Sales Tool
Back in 2006, Smith Magazine held an online contest.
When A Dog Spots A Squirrel
My friend and I were talking about shrinking attention spans the other day.
Is The 1% Improvement Rule Right for You in 2024?
Getting "1% better" each day is a bit of a fuzzy metric.
Stretch Zone Marketing for One-Person Businesses
This week I'll start with a simple question.
Meet Your Future Self a Year From Now
The quote above appeared several times in my feed this week.
New Year, New Month, New You!
Imagine that your job was one of only 32 in the entire world. 32 jobs total and you've got one of them.
Agile Marketing Insights for Small Businesses
What are the Core Values you chose to define your business?
Be the Player-Coach Your Business Needs
In a sport ruled by tall athletes, 11-time NBA basketball champion Bill Russell stood tallest.
Creativity Is Your Small Business Superpower
What was the most creative project or idea you launched last year to promote your business?
A Test That's Worth the Price
In the movie The Shawshank Redemption, Morgan Freeman's character (Red) was something of a tenured inmate.
Is Email Your Marketing MVP?
After earning his Masters at MIT, Ray Tomlinson was employed at BBN Technologies when he invented and sent the first email.
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